Steve Jones, took over as the brew master of Oliver Breweries 20 years ago, and has been cranking out heavy metal and British inspired beer ever since. When the brewery fell under new ownership, Jones saw this as an opportunity to reintroduce himself to craft beer fans.
To do this, he requested that Graphic Designer Joshua Uzzell, illustrate a series of tap handles featuring caricatures of him and his assistant. Uzzell drew inspiration from the names of beer, CD covers in Jones's collection, and pictures hanging in the brewery. The resulting series was refreshing and funny as it invited fans to share in Jones's shenanigans and inside jokes.
Roles: Creative Direction, Graphic Designer