The Ale House Columbia stands at the heart of Columbia, Maryland supplying visitors with live music, gourmet food and a vast selection of craft beer. When it opened in 2013, the owners asked Graphic Designer Joshua Uzzell to create visuals for an in-store advertising campaign that promoted seasonal events and specials.The request required Uzzell to create graphics that could be read at a distance on a thin surface area. He overcame the challenge by focusing on visual elements that guests strongly associate with a season or particular event. This drew their attention while hinting at the nature of the ad. With part of the message implied Uzzell could concentrate on creating truly insightful callouts.
Roles: Creative Direction, Graphic Designer